Vrbo - Dog Vacation
During the pandemic, 1 in 5 households adopted a dog. All those new dog moms were itching for a vacation after being stuck at home for so long. Multiply that by dog years, and yeah, their dogs really need a vacation too. To promote their dog-friendly listings, Vrbo made custom-built doggie vacation homes.
Results:
Pet-friendly rentals went up 47%
1.47M impressions
+40% Instagram
+96% Engagement rate
Press: